March 2013

PLATFORMS BRIEF : GD4003

ONE DOT IF YOU HAVE REWORKED IT. ONE IF YOU HAVEN'T

RED dots for GD4001
- Freak*
- FMP*

GREEN dot for GD4002
- Space*
- Visual Thinking
- Type Tablets*
- Aftermath*
- Golopshusly Forswunk*
- Slip*
- Christmas Type Briefs*

BLUE dot for GD4003
- A physical portfolio ( about 7 or 8 pieces of work)
- A PDF with your 5 best pieces and CV
- A website with links to your online/ virtual portfolio
- A design blog + two other spaces ( youtube, Vimeo, flickr etc. )
- Self initiated 1* 

YELLOW dot for PG1112
- Virus, The unseen*
- Witness*
- Self initiated 2*


PLUS 
personal ideas
monday and weekend ideas

EDITORIAL DESIGN : SLIP

Freudian slip: a slip of the tongue thought to reveal a repressed belief, thought or emotion

In this project you will deconstruct and decode a publication and its visual parts.


STAGE 1

- work in pairs

- buy a copy or several of the Times
- identify and catalogue its visual parts and collect your observations on a 58x37cm landscape page

STAGE 2 


- consider this publication as a real human character, 
- play out your version of a TIMES Freudian slip on a page the same size as a TIMES double page spread, use elements you have identified from the TIMES design palette but don't exactly make it look like a newspaper.

Two jealous brothers, The Times and Times2. Encouraged to be competitive from a young age by their two financially successful, hardworking parents, Oxford University graduate The Times is Times2’s older brother who is jealous of the fun stories about popular culture and social networking that Manchester University graduate Times 2 gets to write about, and the bright colours he get to use in his newspaper. However Times2 is jealous that his older brother gets the front page of the newspaper as well as all the headlines. Part 1 of the Freudian Slip depicts the two brothers on separate sides of the sheet gradually trying to become each other, The Times tries to become more colourful and include a wider range of stories and The Times 2 is trying to make bigger stories and take over the headlines, resulting in a visual fight shown on part 2 of the brief. 





PHOTOGRAPHY : VIRUS, the unseen

Produce a response to "VIRUS, the unseen"

The work Virus can be translated as slime or poison.

unseen: happening in the background, some might interpret as imaginary or interference we cannot see, even a plot or conspiracy

- Spreading germs
- Feeling ill inside not outside
- Abstract virus e.g. making virus by using fruit
- Abstract lungs

IDEA 1 - Inside of the outside
'Deadly virus with no symptoms killing millions worldwide'- (http://www.renewamerica.com/columns/alan/100112)

Without symptoms, the chronically infected don't realize they are sick, much less that they are dying. Many of those people are proud of their health and boast often that they rarely get sick.

OUTSIDE/INSIDE
- opening a book
- looking through something
- looking good on the outside, looking ill on the inside ( double exposure )








PHOTOGRAPHY- WITNESS

Photography Brief: Produce a response to 'Witness'


Witness is borne and puzzles come together at the photographic moment which is very simple and complete. The mind-finger presses the release on the silly machine and it stops time and holds what its jaws can encompass and what the light will stain. Lee Friedlander :







MEANING
One who can give a firsthand account of something seen, heard, or experienced.
see, hear, or know by personal presence and perception: to witness an accident.



BRAINSTORMING 

- 'Looking through...' e.g. window, hole

- Looking from the corner of your eye

- Something other people can't see 

- Illusion - something you thought you saw, heard, smelt

Seeing things that aren't there, or are blurry/hard to see

- behind closed door

- real witness statements 

- making the audience the witness 



Something other people can't see : Take a picture of someone doing something suspicious but then reveal that they are not dangerous

Change your original idea : Think of situations that could look weird but when you see them clearly they seem normal 



IMAGE AND TEXT: my reading list



Ades. D, Photomontage, 1976
Aynsley, J. A Century of Graphic Design, 2001
Barman. C, The Man Who Built London Transport

Berger. J, Ways of Seeing, 1972
Berger. J, About Looking, 1993
Conway, H, Design History: a student’s hand-book, 1987
Clarke. G, The Photograph, 1997
Escritt, Stephen. Art Nouveau. 2000
Hollis. R, Graphic Design - A Concise History
Meggs. P, A History of Graphic Design
Timmers. M, (ed) The Power of the Poster

Wells.L (ed), Photography: A Critical Introduction, 1994

Barthes, Roland (1977)  Image, Music, Text, London, Collins
Barthes, Roland (1986) Mythologies, Paladin
Beirut, M. et al (1994) Looking Closer 3 & 4:Critical Writings on Graphic Design, New York: Allworth Press 
Betterton, R (1987) Looking On: Images of Women in the Media
Butler, J (1990) Gender Trouble: Feminism and the Subversion of Identity
Fiske, J (1986) Introduction to Communication Studies, London: Routledge
Dyer, Gillian (1982) Advertising as Communication, Methuen, London,
Ford, H. & (2003)The New Handmade Graphics: Beyond Digital Design, Hove: Rotovision
Evans, Jessica (ed.) (1997) The Camera Work Essays; Context and Meaning in Photography, Rivers Oram Press, London,
Goldman, R & Papson, S (1998) Nike Culture: The Sign of the Swoosh, Sage,
Greenberg, Clement (1973 ) Art and Culture, London: Thames and Hudson,
Hebdige, Dick (1988) Hiding in the Light, Routledge, London,
Hebdige, Dick (1979) Subculture, the Meaning of Style, Routledge, London
Jhalley, S (1991) The Codes of Advertising
Kress, G & (1996)Reading Images: The Grammar of Visual Design
Lupton. E & Abbott Miller. J, (1996) Design Writing Research: Writing on Graphic Design
Poyner, Rick (2001) Obey the Giant:  Life in the Image World, August Media,
Wiliams, Raymond (1962)  Communications, Penguin, London,
Winship, Janice (1987) Inside Women’s Magazines, Pandora Press,


OTHER BOOKS:

Making and breaking the grid
The Elements of Graphic Design
Designing Brand Identity ( LIBRARY EBOOK )
Paul Rand: a designer’s art
Type: A Visual History of Typefaces and Graphic Styles
Thinking with type
Stationery design now
How to be a graphic designer without losing your soul
The Art of Colour
Pantone Guide to Communicating With Color.
Talent Is Not Enough: Business Secrets For Designers
The Business Side of Creativity
Designing With Type: the Essential Guide to Typography



Campany, D (2003) Art and Photography, Phaidon
Crow, D (2003) Visible Signs: An introduction to Semiotics, AVA Academia
Papanek, V (1991) Design for the Real World, Thames & Hudson
Sontag, S (1977) On Photography, Penguin
Trachtenberg, A (ed) (1980) Classic Essays on Photography, Leetes Island Books
Campbell, A (1993) revised The Designer’s Handbook, Little Brown
Perfect, C (1995) The Complete Typographer, Prentice Hall
Gordon, B & M (2002) Digital Graphic Design, Thames & Hudson
Kane, J (2002) A Type Primer, Laurence King
Klanten, R, Ehmann, S, Huebner M (2007) Tactile: High Touch Visuals, Gestalten 
Newark, Q (2002) What is Graphic Design?,
Rotovision Meggs, P (1983) A History of Graphic Design, 
Allen Lane Campany, D (2003) Art and Photography, Phaidon
“Bringers of Light” and “Conversations with God” by Neale Donald Walsch.
 “Zen and the Art of Happiness” by Chris Prentiss
Beautiful Losers – Contemporary Art and Street culture, Distributed Art Publishers: U.S


The win without pitching manifesto
How to win friends and influence people
Studio culture
Saul  bass a life in film and design
Bob gill so far
Notes on Book Design
The Printed Picture by Richard Benson
Bauhaus: Weimar, Dessau, Berlin, Chicago by Hans Wingler
Design without Boundaries: Visual Communication in Transition by Rick Poynor
The Sense of Order: a Study in the Psychology of Decorative Art by Ernst Gombrich
The Art of Looking Sideways by Alan Fletcher
 Damn good advice for people with talent 
How to Dj (Properly): The Art and Science of Playing Records













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